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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 09/11/2023 14:40:00 • 285 Views
PENGARUH BRAND AMBASSADOR DAN CELEBRITY ENDORSER MENGGUNAKAN MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA URBAIN.INCCreated by :
FITRIA RAMADHANI MADJID ( 20160101241 )
| Subject: | BRAND AMBASSADOR
CELEBRITY ENDORSER
MEDIA SOSIAL INSTAGRAM | | Alt. Subject : | BRAND AMBASSADOR
CELEBRITY ENDORSER
INSTAGRAM SOCIAL MEDIA | | Keyword: | Brand Ambassador
Celebrity Endorser dan Minat Beli |
Description:
Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador dan celebrity
endorser menggunakan media sosial instagram terhadap minat beli konsumen pada
Urbain.inc
Metode yang digunakan adalah purposive sampling. Jumlah sample yang digunakan
adalah 100 responden dan dihitung dengan rumus Slovin. Jenis data adalah data primer
yang bersumber dari kuesioner yang diukur menggunakan skala Likert. Metode analisis
yang digunakan adalah regresi linier berganda.
Hasil pengujian hipotesis menunjukkan bahwa secara simultan brand ambassador dan
celebrity Endorser berpengaruh terhadap minat beli konsumen. Secara parsial brand
ambassador dan celebrity Endorser berpengaruh positif terhadap minat beli
| Contributor | : |
- Dr. Ir. Rojuaniah, MM
| | Date Create | : | 09/11/2023 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101241 | | Collection ID | : | 20160101241 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2023 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-ambassador-dan-celebrity-endorser-menggunakan-media-sosial-instagram-terhadap-minat-beli-konsumen-pada-urbaininc-30918.html
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